If you're using QR codes in your marketing, but not measuring results, you're missing a critical opportunity. By connecting your QR codes with Google Analytics 4 (GA4), you can track QR code scans, understand user behavior, and make smarter marketing decisions.
In this guide, we’ll show you exactly how to set up QR code GA4 tracking using UTM parameters, so you can measure performance with precision.
Step 1: Create a Trackable URL with UTM Parameters
To start tracking QR scans, build a custom URL using Google’s Campaign URL Builder. Add UTM parameters that help GA4 identify traffic from your QR campaign:
Use a unique URL for each campaign or placement.
🛠 Need help building QR codes with UTM links?
Create one for free here
Step 2: Generate a QR Code with the UTM Link
Paste your UTM-tagged link into a generator like qrgenerator.world to create a scannable code.
For flexibility and data tracking, we recommend using a dynamic QR code, which allows you to edit destinations without reprinting the code.
📘 Learn more about static vs. dynamic QR codes
Step 3: Track Scans in Google Analytics 4
Log into GA4 and go to:
Reports > Acquisition > Traffic Acquisition
Here, you can filter by utm_source=qr, utm_medium=print, or your specific campaign tag to analyze:
- Scan volume
- Locations and devices
- Engagement time
- Conversions triggered
📊 Want deeper insights?
Read The Ultimate Guide to QR Code Analytics
Bonus Tips for Better QR Code Campaign Tracking
- ✅ Use meaningful UTM names to compare multiple campaigns
- ✅ Pair QR codes with strong CTAs (Call-to-Actions)
- ✅ Test scan performance across locations and materials
- ✅ Track high-intent actions like downloads or purchases
📈 Looking to boost results?
Read How to Maximize Marketing ROI with Dynamic QR Codes
Conclusion
Integrating QR codes with GA4 gives you powerful visibility into what’s working—and what’s not—in your marketing. Whether you’re running a print campaign, in-store signage, or event materials, using QR code GA4 tracking is a must for data-driven decision-making.
Start tracking today and turn every scan into actionable insight at
👉 qrgenerator.world
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