When designing a QR code, color might seem like a purely aesthetic decision — but in reality, it has a major impact on scanability, brand recognition, and user engagement.
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Prioritize Contrast Always ensure high contrast between the QR code and its background. The classic black-on-white combination is reliable because it works well across all scanners. Avoid light-colored codes on light backgrounds — they often fail to scan.
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Match Brand Identity While usability is important, don't forget to align the QR code with your brand colors. A dark navy instead of black can still look clean and professional while reinforcing your visual identity.
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Test Before Publishing Before printing or publishing your